Organically elevating the Air Force 1s innovative look and deep-rooted heritage, Amsterdam-based photographer and director Joost van Brug first created his signature, symmetrical sneaker images thanks to an interest in his brother?s passion for sneakers and their iconic colorways.
?I wanted to shoot something new with sneakers, and my brother is obsessed with Nikes. To me, his collection is just the same shoe in different colors and a big color palette. I just pick shoes based on the color I like, but he told me the stories behind the colorways in his collection.?
An interest in his brother?s favorites sneakers, and in sneaker culture at large, pushed Joost to explore new methods of capturing their essence. In an effort to create a nonrepresentational image of something as recognizable as an iconic sneaker, Joost ultimately developed a motion blur technique, which captures the colors of iconic kicks as they rotate around an axis point.
?For me, seeing my brother?s collection was just seeing a color change in the same shoe. I thought, ?What if I just get rid of all the information of a shoe, so you don?t even recognize it as one? If you just have the colors, do you still know what shoe it is?? That?s how I came up with the abstract motion blur.?
His new abstract technique highlights the iconic colors of Nike?s most eye-catching sneakers, while also giving each shoe a more nuanced, visceral identity.
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