Today, Nike and FIBA, the International Basketball Federation — announced a new multi-year partnership covering FIBA?s senior men?s, women?s and youth flagship competitions worldwide.
Nike will be the official partner for product spanning apparel, footwear and equipment, as well as marketing at FIBA?s biggest competitions, including the FIBA Basketball World Cup.
As such, it has official sponsorship rights for all men?s and women?s and youth editions of FIBA?s competitions, including FIBA Basketball World Cups (2019, 2023 and 2027) and Qualifiers, FIBA Women?s Basketball World Cups, FIBA Continental Cups and Qualifiers, FIBA Olympic Qualifying Tournaments, FIBA U17 and U19 Basketball World Cups.
?We are very excited about this partnership with FIBA,? said Craig Zanon, VP/GM of Nike Global Basketball. ?FIBA represents the highest level of international basketball competition, and Nike is committed to using our unmatched global reach to help foster player development and inspire fans around the world.?
As part of the new agreement, both organizations will promote the game with marketing communication and engagement of top players and ambassadors. In the first phase, this consumer connection will focus on the FIBA Basketball World Cup 2019 to be played across eight cities in China.
Most recently, LeBron James and others from the Nike family trained with the U23 Chinese National Basketball team in Beijing. James, along with some of his coaches and trainers, participated in the training camp with the goal of preparing the U23 players for upcoming FIBA competitions.
FIBA recently announced major changes to their qualifying system, one result of which will be international teams playing more often. This new system will feature up to 1,200 international contests in the lead-up to FIBA?s showcase event, the FIBA Basketball World Cup.
?FIBA?s new qualifying system is a win for basketball fans around the world,? said Lynn Merritt, VP of Global Basketball Sports Marketing. ?With this increased schedule and new emphasis on the international game, we look forward to helping connect fans to the energy and inspiration of their national teams and players.?
The agreement also sees Nike become the title partner for FIBA?s World Rankings, in addition to FIBA licensing rights.
h/t: Nike
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