For 2023, Nike will once again be celebrating Latino Heritage Month, which spans from September 15th all the way through October 15th. To celebrate the month-long observance, Nike will be dropping the Nike Air Max 1 Familia that you see below.
Paying tribute to Latino Heritage Month, this detailed iteration of the Air Max 1 also celebrates Día de Muertos, a holiday that takes place in early November that pays tribute to lost loved ones. The Día de Muertos holiday is mainly linked to Mexico, but there are also other Spanish-speaking countries that take part in the holiday. During this holiday living family members set up ofrendas (altars) in homes to welcome the souls of the dead. In these ofrendas you typically find items that will identify the person to whom it is dedicated along with staples of the celebration such as pan de muerto, candles, flowers and even papel picado decorations. With all that being said, it appears as if this Nike Air Max 1 gets its inspiration from said ofrendas.
Packed with color and intricate details, the Nike Air Max 1 Familia combine a Pink hue with Yellow along with Green and Orange accents to bring some vibrancy into the subtle sand-colored base. Opting for unique craftsmanship, some of the design details include the papel picado decorations inspiration that is evident on the tip of the toe box, while the concha (pan dulce) aesthetic adorns the Pink Swoosh branding on the side panels. Elsewhere you will find the ?Familia? on the right tongue, insoles, as well as on the packaging, while a Sail midsole and multi-color rubber outsole exude Latin American culture.
Retiling for $140, look for the Nike Air Max 1 Familia to release on September 27th via SNKRS and select retailers. For a complete guide including official photos, release dates, pricing and where to buy, visit: Nike Air Max 1 Familia.
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UPDATE (9/21): The Nike Air Max 1 “Familia” will release via SNKRS and select retailers on September 27th for $140. Nike had this to say regarding the sneaker:
Laidback yet full of rhythm, the Air Max 1 x Familia celebrates young Latinas everywhere who unapologetically move to the beat of their own drums. Layered textiles showcase your multi-dimensionality. Vibrant colors deliver festival energy. And the timeless design brings it all together, proving your spellbinding style is here to stay.
