
For decades, Nike has flexed its innovative muscles through performance footwear. Some view their shoes as wearable art, while others depend on their products solely for performance use. What every Nike product has in common is that they were created to serve a real purpose, and for decades the avant-garde thinkers in Beaverton have defied convention and produced some truly incredible footwear that not only raised the bar in design, but emphasized just how important a proper pair of sneakers were to the outcome of physical activity. Nike continues to remain obsessed with enhancing the athlete, and in 2015, a true pinnacle of design purpose was reached when Nike and Tobie Hatfield introduced Flyease, a wrap-around zipper solution that allowed athletes of specific needs to slide the foot in and out while providing ample lockdown without the use of shoelaces.
Tobie Hatfield, the Senior Director of Athlete Innovation at Nike, has been involved in several projects that addressed these insights throughout his nearly three-decade career at Nike. In 2012 he crossed paths with Matthew Walzer, a basketball fanatic and Nike loyalist who had encountered challenges with footwear due to his Cerebral Palsy. Walzer wrote a letter to Nike detailing the challenges that he had tying his shoes, and Tobie quickly reached out to Matthew to begin working on prototypes to address his needs. In 2015, the first-ever Flyease sneaker released to the masses and has seen additional iterations in the LeBron Soldier line while expanding into the running category with the Pegasus 33.
Late last year, Nike launched an open design competition called the Nike Ease Challenge. CEO Mark Parker invited designers from across the nation to create footwear that was easy to put on, remove, and lock down – similar to how Flyease made the LeBron basketball shoe easy to wear for Walzer and anyone else with comparable disabilities. Over 100 submissions were entered, and that number was whittled down to fifteen, three, and one after months of review and presentations. Today, Nike proudly announces the winner of the first-ever Nike Ease Challenge, but just before the big unveil, Sneaker News got a chance to speak with Tobie and Brett Drake to get their thoughts on the Ease Challenge, the future of sneaker innovation, and more.
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Tobie Hatfield And Nike Ease Challenge Winner Brett Drake Discuss Design Innovation & More
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