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The Jordan ?Why Not?? Zer0.4, Russell Westbrook’s newest signature shoe, proves how the worlds of performance and style don’t have to be at odds with each other. In design, one of the introductory colorways connects to Westbrook’s collaborative apparel collection with Japanese fashion brand FACETASM. Underfoot, the ?Why Not?? Zer0.4 incorporates a double-stacked Zoom Air bag to help improve responsiveness and cushioning during play. For Westbrook, basketball and style aren?t two different communities; they?re one and the same.
Westbrook has always had one foot planted in the fashion world (the first shoe under his name, the Westbrook 0 in 2015, was a lifestyle model). His time with Jordan Brand now places him in a web of diverse yet interconnected relationships, including capsules with groups like Opening Ceremony, and now, FACETASM. It shows when an athlete?s family grows into a larger community, encompassing basketball, design, fashion, his hometown, and, always, his wife and kids. They all lend inspiration to Westbrook?s upcoming Jordan ?Why Not?? Zer0.4 colorways.
You can look for the Jordan Why Not Zer0.4 to make its debut in early 2021 with the “Upbringing” colorway set to release on January 6th for $130. The Jordan ?Why Not?? apparel collection releases globally January 14.
h/t: Nike
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